James Franco packs MOCA for lecture and book-signing

James Franco is as meta as it gets, the ultimate in creative cross-pollination. He’s an actor-turned-artist-turned-author-turned-actor-playing-an-artist-named-Franco in the soap opera “General Hospital." His new self-referential filmic offshoot, “Francophrenia” documents that experience. He’s also been cast in the upcoming Seth Rogen movie, in which he plays -- who else -- the actor-artist-author James