James Franco packs MOCA for lecture and book-signing

James Franco is as meta as it gets, the ultimate in creative cross-pollination. He’s an actor-turned-artist-turned-author-turned-actor-playing-an-artist-named-Franco in the soap opera “General Hospital.” His new self-referential filmic offshoot, “Francophrenia” documents that experience. He’s also been cast in the upcoming Seth Rogen movie, in which he plays — who else — the actor-artist-author James Franco.

Drawing on all those areas of interest, Franco appeared at MOCA on Saturday in conversation with art theorist and Rhode Island School of Design digital culture lecturer Francisco Ricardo. The sold-out event –- which drew an appropriately young, hip-looking crowd of roughly 200 — marked the release of Franco’s new book, “The Dangerous Book Four Boys.” The book is a companion to the 2010 New York exhibition of the same name and collects interviews, photographs and multimedia artworks around the themes of childhood and media, among other things.

For the complete article by Deborah Vankin on Culture Monster please visit the Los Angeles Times.